POM’POTES® SPORT, OFFICIAL PARTNER

a new way to enjoy sports

39th D-Day Landings Marathon

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As part of its commitment to healthy, delicious food suitable for the daily lives of families and athletes alike, Pom’Potes® is joining the D-Day Landings Marathon an official partner for its 2026 edition, taking place from 4th to 7th June 2026.

EVERYDAY SPORTS HAS FOUND A PARTNER

Market leader in pouched fruit compotes, Pom’Potes® now supports adults in their sports activities and active lifestyles with its new functional line, Pom’Potes® Sport.

As the go-to brand for on-the-go fruit snacks, the company will be supporting the thousands of participants expected to take part in all the events of D-Day Landings Marathon. This partnership reflects a shared commitment to promoting sports that are accessible, inclusive, and focused on fun and community.

Today, physical activity is an integral part of daily life. Whether it’s running, walking, cycling, or outdoor workouts, everyone exercises at their own pace—to get some exercise, unwind, or simply take some time for themselves. This shift has brought about new habits, with a growing focus on snacks that come in convenient, portable formats and are tailored to physical activity.

It is in this spirit that Pom’Potes® developed Pom’Potes® Sport, a line designed to support active adults before, during, or after their athletic activities. This approach resonates with the values of D-Day Landings Marathon, a popular and unifying event that brings together thousands of participants each year around sports, wellness, and community.

A RANGE DESIGNED TO SUPPORT EVERY MOMENT OF YOUR WORKOUT

The Pom’Potes® Sport range offers five recipes with targeted nutritional benefits, designed to support different stages of physical activity. Each pouch is equivalent to one serving of fruit, contains no added sugars¹, is a natural source of fiber, and has a Nutri-Score A rating.

¹ Contains naturally occurring sugars.

ENERGY: A boost of energy before exercise

• Apple, Strawberry, Banana
• Apple, Pear, Kiwi²

Two recipes that boost energy thanks to vitamins B1, B2, and C, which support healthy energy metabolism and help reduce fatigue. Enriched with buckwheat flour, they have a heartier texture, making them ideal before outdoor physical activity.

² Available only in a multi-variety pack.

ENDURANCE: A boost during exercise

• Apple, Pineapple, and Passion Fruit

• Apple, Raspberry, Pomegranate³

Formulas made smoother by adding coconut water and enriched with vitamins B3, B5, and C, as well as magnesium to reduce fatigue, and calcium to support healthy muscle function.

Perfect for boosting your energy during long activities, whether it’s running, hiking, or cycling.

³ Available only in a multi-variety pack.

RECOVERY: Recharging Your Batteries After Exercise

• Apple, peach, and nectarine, with a hint of ginger

A recipe with a unique twist thanks to a hint of ginger, designed to support recovery: enriched with vitamin C and zinc, which help support a healthy immune system, as well as vitamin E and selenium (antioxidants), which protect cells from oxidative stress caused by exercise.

Pom’Potes® AT THE D-Day Landings Marathon

Available throughout the event, Pom’Potes® will be there for participants during several key moments of the D-Day Landings Marathon.

Starting Thursday 4th June 2026, during the Foulées de la Liberté—the children’s race bringing together 4,000 schoolchildren from the city of Caen—the Pom’Potes® Les P’tits Explorateurs will be available at the post-race refreshment station.

Products Pom’Potes® Sport products, on the other hand, are designed for adults and will therefore be provided to all adult participants in D-Day Landings Marathon La Rochambelle

– The 10,000 participants in the women’s race will discover the Pom’Potes® Sport Recovery products in the traditional tote bag handed out at the end of the race, SATURDAY 6TH JUNE.

– Participants in Sunday’s various races will also find the Pom’Potes® Sport Endurance range starting with the Bib collection at Marathon Expo D-Day Landings Marathon Marathon Expo Friday, SATURDAY 6TH JUNE 5, and SATURDAY 6TH JUNE.

Finally, volunteers working throughout the event will receive Pom’Potes® during their breaks between assignments in the field.

About Materne By Bel

With over a century of expertise in fruit and dairy desserts, Materne by Bel markets brands such as Pom’Potes®, Materne®, and Mont Blanc® in France. Materne by Bel remains committed to its mission of offering everyone healthier and tastier snacks, produced responsibly and sustainably using the best that nature has to offer, while respecting the environment. The company has experienced unprecedented growth for over 10 years and helps advance the Bel Group’s mission: to provide healthier and more sustainable food for everyone.